Project Overview
Artsa is a nationwide Israeli retail network specializing in pet food and equipment.
We were asked to create humorous and engaging video content designed to introduce the brand to new audiences on social media and ultimately support increased sales across the network.
Our Approach
We designed original brand characters inspired by the existing Artsa logo and the company personality.
Artsa the dog was developed directly from the brand identity, while Hertzel was created as a studio inspired character designed to bring humor and contrast into the storytelling.
The content blends real world footage from Arza stores with hand drawn animation layered directly onto the physical environment, creating a playful interaction between animation and reality.
To complete the experience, we composed an original intro theme combining Middle Eastern musical elements with hip hop influences.
The Results
The characters quickly became recognizable faces of the brand across social platforms.
Artsa continues to commission video content on a regular basis and is currently developing an original series based on the characters, expanding the brand narrative while maintaining strong audience engagement.
