$CERB is a crypto project created to break away from the repetitive meme coin formula.
We were approached to design a unique character and brand concept that does not rely on yet another single dog or generic animal, a direction the market has already exhausted.
The goal was clear. Build something instantly recognizable, yet fundamentally different.
We approached $CERB as a brand first crypto project, not a short lived meme.
The process started with market research and narrative analysis, followed by the creation of a unified character inspired by Cerberus, the three headed guardian of the underworld in Greek mythology.
By combining familiar crypto symbols into a single mythological identity, we created a foundation that could scale beyond launch and support long term community growth.
The Results
$CERB launched with a clear and memorable identity that immediately separated it from competing meme coins.
The strong visual language and narrative helped increase engagement across community channels, improved site performance, and positioned the project as a serious presence within the meme coin space.
