Project Overview
SABORE is a ready to drink tequila based cocktail concept developed for a beverage company seeking to enter the flavored RTD market.
The goal was to create a bold and original product that could compete in a crowded category while maintaining a strong connection to tequila culture and Mexican identity.
Our Approach
Following an in depth market study and creative exploration, we developed a unique concept inspired by Lucha Libre culture.
Each can features a masked Mexican wrestler representing a flavor battle. Every product pairs two contrasting ingredients such as pineapple and chili or strawberry and jalapeno, turning flavor into a visual and narrative fight.
We created the brand name, visual identity, can designs, and a complete storytelling system. Alongside the product design, we advised on launch strategy including events themed fights nightlife activations outdoor advertising and paid social campaigns led by our studio.
The Results
SABORE launched as a visually striking RTD product with strong shelf presence and a clear narrative.
The concept helped position the brand for distribution in the United States and provided a scalable platform for future flavors events and brand extensions.
