Project Overview
Veteran Fighters for Israel is an organization working to gain public recognition and rights for combat veterans.
They approached us with a clear goal. To create a video that delivers an emotional shock, provokes deep reflection, and communicates their message in a way that cannot be ignored.
Our Approach
The project was built around a story concept developed jointly with the organization, based on their lived experiences and core message.
After careful consideration, we chose a comic inspired visual style to create a distinctive and memorable presence on social media, allowing the message to stand out while carrying emotional depth.
The animation was fully voiced using a five year old child and a forty year old adult, creating a powerful contrast that amplified the emotional impact.
Sound design and visual effects were crafted in house using advanced studio tools and AI driven production workflows.
The Results
Following publication, the video gained wide organic exposure and sparked strong emotional reactions across social platforms.
The campaign contributed to increased public awareness, stronger recognition of the organization, and continued momentum in its ongoing struggle for acknowledgment and rights.
