Project Overview
B144 by Bezeq commissioned a series of 7 AI-generated social media videos for a targeted campaign aimed at business owners.
The goal was to take general creative directions provided by Bezeq and turn them into funny, memorable and highly engaging videos that would feel natural, human and campaign-ready.
Using AI video production, we created a set of short, character-driven videos that looked and felt like they were performed by real actors, while keeping the production process fast, flexible and cost-effective.
Our Approach
We developed each video from a general concept into a clear, entertaining and social-first creative execution.
The focus was on creating videos that business owners could immediately understand and relate to, while keeping the tone funny, sharp and easy to remember.
Each video was built with a different scenario, character or comedic hook, using AI-generated visuals and video tools to create realistic human performances without a traditional production setup.
The process included concept development, script adaptation, AI character creation, scene direction, video generation, editing, sound, subtitles and campaign-ready delivery.
The Results
The final delivery included 7 unique AI videos created for B144’s social media campaign.
The videos gave Bezeq a fresh and distinctive way to communicate with business owners, using humor, realistic AI-generated characters and short-form storytelling designed for social platforms.
Following the success of this collaboration, the business relationship with Bezeq grew stronger, leading to additional video orders from the same division as well as new opportunities with other Bezeq departments.
